{"title":"NEW IN","description":"\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eBe the first to explore what's just landed at 7 Oceans. Our New In collection brings you the freshest arrivals in luxury fragrances and beauty — from newly dropped designer scents to coveted editions from the world's most iconic houses including Dior, Chanel, Yves Saint Laurent, Giorgio Armani, and Prada, all authentically sourced and ready to discover.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eWhether you're chasing the latest release or simply love being ahead of the trend, this is your destination to stay current in luxury. Check back regularly as we continuously refresh our collection with new arrivals, ensuring you never miss what's next in the world of high-end fragrance and beauty in Pakistan.\u003c\/p\u003e","products":[{"product_id":"emper-fasio-women-gift-set","title":"EMPER FASIO WOMEN GIFT SET","description":"\u003cp\u003eThe Emper Fasio Women Gift Set is an elegantly curated fragrance collection designed for the modern woman who appreciates the finer things in life. Presented in luxurious gift-ready packaging, this set offers a complete sensory experience — from its soft floral opening notes to a warm, lingering base — making it an effortlessly sophisticated choice for gifting on birthdays, anniversaries, Eid, or any occasion worth celebrating. \u003c\/p\u003e","brand":"Emper Fasio","offers":[{"title":"Default Title","offer_id":48787875791065,"sku":"6291108525432","price":6500.0,"currency_code":"PKR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0806\/9523\/0681\/files\/emper-ladies-fasio-gift-set-fragrances-6291108525432.jpg?v=1780839539"},{"product_id":"emper-chifon-women-gift-set","title":"EMPER CHIFON WOMEN GIFT SET","description":"\u003cp\u003eThe Emper Chifon Women Gift Set is a delicately crafted fragrance collection that embodies femininity, grace, and effortless elegance. Light yet captivating, Chifon opens with an airy floral bouquet that gently settles into a soft, powdery warmth — a scent as refined and ethereal as the fabric it is named after. Presented in beautifully gift-ready packaging, this set makes for a truly memorable and luxurious gift for the women in your life, whether for a birthday, wedding, Eid, or any cherished occasion. \u003c\/p\u003e","brand":"Chifon","offers":[{"title":"Default Title","offer_id":48788046151897,"sku":"6291108525524","price":6800.0,"currency_code":"PKR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0806\/9523\/0681\/files\/dubaioudh20260430162056_1216088.webp?v=1780840752"},{"product_id":"armaf-club-de-nuit-women-set-3s","title":"ARMAF CLUB DE NUIT WOMEN SET 3S","description":"\u003cp\u003eThe Armaf Club De Nuit Women Set 3S is a prestigious and beautifully presented fragrance collection that captures the essence of modern femininity with unmistakable sophistication. Part of the celebrated Club De Nuit lineage — one of the most acclaimed fragrance families in contemporary perfumery — this three-piece set delivers a rich, layered olfactory experience with its signature blend of bright florals, sensual musks, and a warm, enveloping base that lingers beautifully on the skin. Elegantly packaged and gift-ready, the Armaf Club De Nuit Women Set 3S is the ultimate luxury gift for the discerning woman in your life, perfect for birthdays, anniversaries, weddings, and Eid celebrations. Exclusively available at 7 Oceans, Pakistan's destination for authentic premium fragrances.\u003c\/p\u003e","brand":"Armaf","offers":[{"title":"Default Title","offer_id":48788080066777,"sku":"6294015148343","price":17200.0,"currency_code":"PKR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0806\/9523\/0681\/files\/armaf-ladies-club-de-nuit-spray-gift-set-fragrances-6294015148343_2.jpg?v=1780845675"},{"product_id":"dolce-gabbana-devotion-3s-set","title":"DOLCE \u0026 GABBANA DEVOTION 3S SET","description":"\u003cp\u003eThe Dolce \u0026amp; Gabbana Devotion 3 Piece Set is a sumptuous celebration of femininity, devotion, and timeless Italian elegance. Centered around the iconic Devotion fragrance — a warm, sensual signature built on notes of benzoin, orange blossom, and sandalwood — this exquisitely presented three-piece set offers a complete and indulgent fragrance experience from one of the world's most revered luxury fashion houses. Rich, enveloping, and deeply feminine, Devotion captures the essence of a woman who is confident, passionate, and unapologetically herself. Beautifully gift-ready and authentically sourced, the Dolce \u0026amp; Gabbana Devotion 3 Piece Set is the ultimate expression of luxury gifting.\u003c\/p\u003e","brand":"Dolce \u0026 Gabbana","offers":[{"title":"Default Title","offer_id":48788084031705,"sku":"8054754403428","price":36500.0,"currency_code":"PKR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0806\/9523\/0681\/files\/8054754403428_p_1.webp?v=1780847042"},{"product_id":"gucci-flora-gorgeous-magnolia-women-3s-set","title":"GUCCI FLORA GORGEOUS MAGNOLIA WOMEN 3S SET","description":"\u003cp\u003eThe Gucci Flora Gorgeous Magnolia Women 3 Piece Set is a breathtakingly beautiful fragrance collection inspired by the delicate, luminous beauty of the magnolia flower. Part of Gucci's celebrated Flora Gorgeous lineup, this feminine and radiant scent opens with sparkling citrus and peach before blooming into a heart of rich magnolia and jasmine, softly anchored by a warm, creamy base of musk and sandalwood. Presented in Gucci's signature elegant packaging, this three-piece set is a true luxury gift experience — refined, romantic, and unmistakably Gucci. The Gucci Flora Gorgeous Magnolia Women 3 Piece Set is the perfect expression of sophisticated gifting for birthdays, weddings, anniversaries, and Eid celebrations in Pakistan.\u003c\/p\u003e","brand":"Gucci","offers":[{"title":"Default Title","offer_id":48788086948057,"sku":"3616305447654","price":43000.0,"currency_code":"PKR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0806\/9523\/0681\/files\/gucci-ladies-flora-gorgeous-magnolia-gift-set-fragrances-3616305447654.jpg?v=1780847498"},{"product_id":"lattafa-khamrah-gift-set","title":"LATTAFA KHAMRAH GIFT SET","description":"\u003cp\u003eThe Lattafa Khamrah Gift Set is a deeply opulent and intoxicating fragrance collection rooted in the rich tradition of Arabian perfumery. Khamrah — meaning \"wine\" in Arabic — is a bold, sensual oriental composition that opens with a heady blend of sweet fruits and spices before unfolding into a warm, resinous heart of oud, amber, and vanilla, leaving a rich and lingering trail that commands attention and admiration. Presented in lavishly ornate gift-ready packaging that reflects the grandeur of its scent, the Lattafa Khamrah Gift Set is a statement of luxury and cultural sophistication — an ideal gift for Eid, weddings, birthdays, and every occasion deserving of something truly extraordinary. \u003c\/p\u003e","brand":"Lattafa","offers":[{"title":"Default Title","offer_id":48788091273433,"sku":"6290362341239","price":9200.0,"currency_code":"PKR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0806\/9523\/0681\/files\/lattafa-unisex-khamrah-gift-set-fragrances-6290362341239.jpg?v=1780861763"},{"product_id":"louis-vuitton-ombre-nomade-edp-100ml","title":"LOUIS VUITTON OMBRE NOMADE EDP 100ML","description":"\u003cp\u003eLouis Vuitton Ombre Nomade EDP 100ml is a rare and deeply intoxicating masterpiece from the house of Louis Vuitton, crafted by master perfumer Jacques Cavallier Belletrud as an ode to the ancient and mystical allure of oud. Opening with a luminous burst of bergamot and rose, the fragrance journeys into a rich, smoky heart of Laotian oud — one of the most precious and coveted ingredients in perfumery — before settling into a warm, sensual base of benzoin, labdanum, and birch, leaving an extraordinary trail that is both commanding and unforgettable. Bold, opulent, and unmistakably Louis Vuitton, Ombre Nomade is a fragrance for those who seek the extraordinary — a true collector's scent that transcends time and trend.\u003c\/p\u003e","brand":"Louis Vuitton","offers":[{"title":"Default Title","offer_id":48788109951193,"sku":"3701002701311","price":202600.0,"currency_code":"PKR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0806\/9523\/0681\/files\/3701002701311.webp?v=1780850467"},{"product_id":"lattafa-24-carat-pure-gold-edp-100ml","title":"LATTAFA 24 CARAT PURE GOLD EDP 100ML","description":"\u003cp\u003eLattafa 24 Carat Pure Gold EDP 100ml is an exquisitely refined oriental fragrance that opens with a soft, luminous blend of bergamot and powdery florals before gracefully transitioning into a heart of velvety rose and white musk, resting finally on a warm, sensuous base of vanilla, sandalwood, and amber that envelops the skin in a gentle, golden radiance. Elevated yet understated, this long-lasting eau de parfum embodies the quiet confidence of pure luxury — a fragrance as precious and enduring as the metal that inspires it.\u003c\/p\u003e","brand":"Lattafa","offers":[{"title":"Default Title","offer_id":48807521943769,"sku":"6291106063998","price":5482.0,"currency_code":"PKR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0806\/9523\/0681\/files\/71NDKVfq9-L._SX425.jpg?v=1781296401"},{"product_id":"lattafa-ana-abiyedh-rouge-edp-60ml","title":"LATTAFA ANA ABIYEDH ROUGE EDP 60ML","description":"\u003cp\u003eLattafa Ana Abiyedh Rouge EDP 60ml is an enchanting floral oriental fragrance that opens with a vivid burst of rose and fruity top notes before blooming into a rich, romantic heart of oud-laced florals, softening into a warm, sensuous base of musk, amber, and powdery woods that linger on the skin with a quietly captivating trail. Feminine, warm, and deeply alluring, this long-lasting eau de parfum is a refined expression of Arabian floral artistry — crafted for the woman who wears her softness as her greatest strength.\u003c\/p\u003e","brand":"Lattafa","offers":[{"title":"Default Title","offer_id":48807525253337,"sku":"6291107454412","price":5200.0,"currency_code":"PKR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0806\/9523\/0681\/files\/Lattafa-Perfume-Ana-Abiyedh-Rouge-Eau-De-Parfum-Natural-Spray-for-Men-60ml-2-0-oz_5d6ff1ab-1561-41e8-bf3b-433efe5870ee.a6943900e19e7442a2c4868af83bbf30.avif?v=1781297546"},{"product_id":"lattafa-anfas-oud-edp-100ml","title":"LATTAFA ANFAS OUD EDP 100ML","description":"\u003cp\u003eLattafa Anfas Oud EDP 100ml is a boldly expressive oud fragrance that opens with a dark, smoky accord of agarwood and spice before deepening into a rich, resinous heart of oud and precious woods, anchored by a powerful base of amber, leather, and warm musk that clings to the skin with an intensity that commands attention from the very first breath. Unisex in character yet unapologetically bold in presence, this long-lasting eau de parfum is a pure, unfiltered celebration of oud in its most raw and magnificent form.\u003c\/p\u003e","brand":"Lattafa","offers":[{"title":"Default Title","offer_id":48807541539033,"sku":"6423080612187","price":4700.0,"currency_code":"PKR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0806\/9523\/0681\/files\/51ZAdBpYTIS._AC_SY300_SX300_QL70_ML2.jpg?v=1781298030"},{"product_id":"lattafa-berry-on-top-edp-75ml","title":"LATTAFA BERRY ON TOP EDP 75ML","description":"\u003cp\u003eLattafa Berry On Top EDP 75ml is a vivacious fruity floral fragrance that bursts open with a juicy, sun-ripened medley of mixed berries and sparkling citrus before softening into a delicate heart of fresh florals and creamy vanilla, settling into a warm, skin-close base of musk and soft woods that leaves a trail as playful and irresistible as its opening. Light-hearted yet effortlessly captivating, this long-lasting eau de parfum is a joyful celebration of femininity — made for those who turn every ordinary moment into something worth remembering.\u003c\/p\u003e","brand":"Lattafa","offers":[{"title":"Default Title","offer_id":48807542751449,"sku":"6290362349693","price":7100.0,"currency_code":"PKR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0806\/9523\/0681\/files\/5168MnaKumL._SX425.jpg?v=1781298194"},{"product_id":"lattafa-fakhar-platin-men-edp-100ml","title":"LATTAFA FAKHAR PLATIN MEN EDP 100ML","description":"\u003cp\u003eLattafa Fakhar Platin Men EDP 100ml is a refined and commanding masculine fragrance that opens with a crisp, invigorating accord of fresh spices and aromatic herbs before transitioning into a confident heart of cedarwood and leather, grounding itself in a rich, warm base of amber, vetiver, and smooth musk that radiates quiet sophistication with every wear. Polished and purposeful, this long-lasting eau de parfum is crafted for the modern gentleman who carries himself with the assured elegance of platinum — rare, resilient, and timelessly distinguished.\u003c\/p\u003e","brand":"Lattafa","offers":[{"title":"Default Title","offer_id":48807551041753,"sku":"6290362345817","price":6100.0,"currency_code":"PKR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0806\/9523\/0681\/files\/lattafa-unisex-fakhar-platin-edp-spray-34-oz-fragrances-6290362345817.jpg?v=1781298718"},{"product_id":"lattafa-kids-riders-edp-75ml","title":"LATTAFA KIDS RIDERS EDP 75ML","description":"\u003cp\u003eLattafa Kids Riders EDP 75ml is a vibrant and energetic fragrance crafted for adventurous young spirits, opening with a crisp, lively burst of fresh citrus and aquatic notes before gliding into a clean, airy heart of soft florals and light woods, finishing on a gentle base of warm musk and subtle sweetness that stays comfortably close to the skin all day long. Spirited and free, this long-lasting eau de parfum is the perfect everyday companion for the little one who approaches every day like a new adventure.\u003c\/p\u003e","brand":"Lattafa","offers":[{"title":"Default Title","offer_id":48807567556825,"sku":"6290360599755","price":4400.0,"currency_code":"PKR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0806\/9523\/0681\/files\/71jNTpr1mjL._SX522.jpg?v=1781301330"},{"product_id":"lattafa-kids-stop-wait-go-edp-75ml","title":"LATTAFA KIDS STOP WAIT GO EDP 75ML","description":"\u003cp\u003eLattafa Kids Stop Wait Go EDP 75ml is a charming and lighthearted fragrance crafted for curious little ones, opening with a cheerful burst of sweet fruits and fresh sparkling notes before settling into a tender heart of soft florals and gentle sweetness, wrapping up in a clean, powdery base of warm musk and a whisper of vanilla that sits soothingly close to delicate young skin from morning through to bedtime. Full of innocent charm and quiet joy, this long-lasting eau de parfum is a delightful everyday scent for the child who finds wonder in every little moment.\u003c\/p\u003e","brand":"Lattafa","offers":[{"title":"Default Title","offer_id":48807572799705,"sku":"6290360599779","price":4400.0,"currency_code":"PKR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0806\/9523\/0681\/files\/61nXg5hwxXL._SX425.jpg?v=1781301324"}],"url":"https:\/\/7oceans.co\/collections\/a-new-chapter.oembed","provider":"7 Oceans","version":"1.0","type":"link"}